NASCAR dad
From The Art and Popular Culture Encyclopedia
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NASCAR dad is a phrase that broadly refers to a demographic group of often white, usually middle-aged, working-class or lower-middle-class men in North America. The group received the nickname because they are men who are believed to typically enjoy watching NASCAR racing or comparable high-impact sports or entertainment.
The term was often used during the United States presidential election of 2004, particularly in describing the efforts of Democrats to regain the votes of white southern males. The group consists of an estimated 45 million people in the USA.
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