From The Art and Popular Culture Encyclopedia
Moses ("Moe") Asch (born December 2, 1905, Warsaw; died October 19, 1986, New York City) was the founder of Folkways Records. The label, founded in 1948, was instrumental in bringing folk music into the American mainstream.
He was the son of Yiddish language novelist and dramatist Sholem Asch and the younger brother of novelist Nathan Asch. After his death, the Folkways recordings were acquired by the Smithsonian Institution and are now part of the heritage of all Americans; many of the titles are reissued.