Men's fiction  

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Kunstformen der Natur (1904) by Ernst Haeckel
Kunstformen der Natur (1904) by Ernst Haeckel
men's romantic fiction, lad lit, men's studies, male gaze, adventure novel, men's magazines
"Publishers have been trying for years to find a winning formula for men’s fiction. From lad lit to dad lit to bad lit, men have been barraged with an array of reading matter since Helen Fielding’s Bridget Jones’s Diary stormed up the bestseller lists and into our lives in 1997. The New York Times reported last week on the failure of American publishers to find a satisfactory male equivalent for chick lit. Kyle Smith’s Love Monkey and Scott Mebus’s Booty Nomad, both published earlier this year, have failed to make any impact. As one blogger remarked, ‘Mebus’s antihero isn’t a character, he’s a demographic marketing fantasy.’" -- Jonathan Heawood, 2004 via the

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