Meme hack
From The Art and Popular Culture Encyclopedia
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A meme hack is altering a meme to express a point of view not intended or inherent in the original, or even opposite to the original. The meme can be thoughts, concepts, ideas, theories, opinions, beliefs, practices, habits, songs, or icons. Distortions of corporate logos are also referred to as subvertising.
"Intentionally altering a concept or phrase, or using it in a different context, so as to subvert the meaning."
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See also
- Adbusters
- Cultural criticism
- Merry Pranksters
- Popular culture
- Reality hacking
- Schwa (art)
- Veterans of Future Wars
- Yippies
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