Mediatization (media)
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In communication studies or media studies, ‘mediatization’ or ‘mediatisation’ is a term used to describe a process in which modernity is shaped. (Krotz 2008). It is a process which begins with a change in communication media and proceeds to subordination of the power of prevailing influential institutions (Harvard 2008, 7). This situation is best described as ‘mediatization’ or ‘mediatisation’ and as a consequence of this process institutions and whole societies are shaped by and dependent on mass media (Mazzoleni & Schulz, 1999).
In political communications: Mediatisation is a theory which argues that it is the media which shapes and frames the processes and discourse of political comms as well as the society in which that communication takes place. (Lilleker, 2008)
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