Mashup (video)
From The Art and Popular Culture Encyclopedia
"Final Cut: Ladies and Gentlemen (2012) is a mashup film realized with 451 clips from most famous films in history."--Sholem Stein "The final scene in the film Cinema Paradiso is a montage of deleted kissing scenes from the movies shown at the local movie theatre Cinema Paradiso, where the protagonist Salvatore used to hang out as a kid, keeping the old projectionist, Alfredo (Philippe Noiret), company." --Sholem Stein |
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A video mashup (also written as video mash-up) is the combination of multiple sources of video—which usually have no relevance with each other—into a derivative work often lampooning its component sources, or another text. They are one of the latest genre of mashups, and are gaining popularity.
History
First there were music mashups, where two or more tracks are combined, often with one a cappella track by one artist over a second backing track by another.
The same principle is then brought to the Web 2.0 world, in the form of software mashups in which two or more sets of data are combined over the Internet to create a new entity. An example is overlaying houses for sale over a Google Map.
More recently, the video mashup has come of age thanks to the likes of YouTube. This is where videos from multiple sources are edited together into a new video. To date, many of these video mashups have been parodies, but even music mashups are being integrated to make combined audio-visual mashups. (Examples of video mashups can be seen at the external links section.)
Relationship to montages
- For Sergei Eisenstein, 'montage is an idea that arises from the collision of independent shots-shots even opposite to one another to form the "dramatic" principle and means of unrolling an idea with the help of single shots: the "epic" principle'.
- Eisenstein managed to compress time and space of videos through his skills at editing and it influences the basic principles of video mashup.
- Montage creates conflict of art by:
- Conflict in art is divided by:
- Social Mission: To make ‘real’ the contradictions of Being and help form intellectual concepts.
- Nature: Natural existence Vs creative tendency. Application the principals of rational logic to art.
- Methodology: The collision of organic form Vs. the logical of rational form creates the dialect of the art- form.
- Visual counterpoints in the moving image (cinema)
- Spatial counterpoint of graphic art
- Temporal counterpoint of music
A precedent for video mashups can be discovered in the montage films of Eisenstein.