Marketing
From The Art and Popular Culture Encyclopedia
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"In the 20th century, as beauty was banned from the arts, it found refuge in consumer culture, cinema, Hollywood marketing, product design, advertising, fast-moving consumer goods, consumer electronics, and the car industry."--Sholem Stein "I shop therefore I am" --Barbara Kruger "Philosophy has always battled marketing." --Apostrophes - Images de marque (1982), Michel Clouscard |
(poster by PAL (Jean de Paléologue), printed by Paul Dupont)
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Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
See also
- Advertising
- Consumer behaviour
- Consumer confusion
- Demand chain
- Distribution (Placement)
- Family in advertising
- List of marketing terms
- Market
- Megamarketing
- Multicultural marketing
- Outline of marketing
- Positioning
- Pricing
- Product
- Promotion (marketing)
- Real-time marketing
