Luxury packaging
From The Art and Popular Culture Encyclopedia
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Luxury and specialty packaging is the design, research, development, and manufacturing of packaging, displays, and for luxury brands. The packaging of a luxury product is part of the brand’s image and research shows consumers are willing to spend more on products if the packaging looks appealing and luxurious.
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End-use products
- Cosmetics and fragrances
- Tobacco
- Confectionery
- Premium alcoholic drinks
- Gourmet food and drinks
- Watches and jewellery
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See also
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