Loyalty program  

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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.<ref>Sharp, Byron and Anne Sharp (1997), "Loyalty Programs and Their on Repeat-Purchase Loyalty Patterns", International Journal of Research in Marketing, 14 (5), 473-86.</ref> These programs exist covering most types of commerce, each one having varying features and rewards-schemes.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Loyalty program" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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