List of Coca-Cola slogans  

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Since its inception in 1886, Coca-Cola has been notable for its advertising slogans.

Slogans, 1886–2020 in the United States of America (usually including Canada, the United Kingdom and Ireland)

• 1886 - Drink Coca-Cola and enjoy it.
• 1905 - Coca-Cola revives and sustains.
• 1906 - The great national temperance beverage.
• 1908 - Good til the last drop.
• 1910 - Whenever you see an Arrow think of Coca-Cola
• 1917 - Three million a day.
• 1922 - Thirst knows no season.
• 1923 - Enjoy life.
• 1924 - Refresh yourself.
• 1925 - Six million a day.
• 1926 - It had to be good to get where it is.
• 1927 - Pure as Sunlight.
• 1927 - Around the corner from anywhere.
• 1928 - Coca-Cola ... pure drink of natural flavors.
• 1929 - The pause that refreshes.
• 1932 - Ice-cold sunshine.
• 1937 - America's favorite moment.
• 1938 - The best friend thirst ever had.
• 1938 - Thirst asks nothing more.
• 1939 - Coca-Cola goes along.
• 1939 - Coca-Cola has the taste thirst goes for.
• 1939 - Whoever you are, Whatever you do, think of good ice cold Coca-Cola.
• 1941 - Coca-Cola is Coke!
• 1942 - The only thing like Coca-Cola is Coca-Cola itself.
• 1944 - How about a Coke?
• 1945 - Coke means Coca-Cola.
• 1945 - Passport to refreshment.
• 1947 - Coke knows no season.
• 1948 - Where there's Coke there's an ice cold.
• 1949 - Coca-Cola ... along the highway to anywhere.
• 1952 - What you want is a Coke.
• 1954 - For people on the go.
• 1956 - Coca-Cola ... makes good things taste better.
• 1957 - The sign of good taste.
• 1958 - The cold, crisp taste of Coke.
• 1959 - Coca-Cola refreshes you best.
• 1963 - Things go better with Coke.
• 1969 - It's the real thing.
• 1975 - Look up, America.
• 1976 - Coke adds life.
• 1979 - Have a Coke and a smile (see also Hey Kid, Catch!)
• 1980 - Coke is it!
• 1982 - the launch of DietCoke in the US.
• 1983 - the launch of DietCoke in the UK.
• 1985 - America's real choice.
• 1986 - Red, white & you. (for Coca-Cola Classic)
• 1986 - Catch the wave. (for New Coke)
• 1987 - Can't beat the feeling!.
• 1990 - Can't Beat The Real Thing.
• 1993 - Always Coca-Cola. (brought back in the UK, Ireland and Iceland 2018
• 1995 - Always and Only Coca-Cola (test marketed, secondary radio jingle).
• 1998 - Born to be red. (US)
• 1998 - Coca-Cola always the real thing! (UK)
• 1999 - Enjoy. (also used in the UK)
• 2001 - Life tastes good. (also used in the UK)
• 2003 - Real. (also used in the UK)
• 2005 - Make It Real. (also used in the UK) and the launch of CokeZero in the US.
• 2006 - the Coke side of life (also used in the UK) and the launch of CokeZero in the UK.
• 2009-2015 - Open Happiness
• 2016 - Taste the Feeling, and CokeZero renamed CokeZeroSugar.
• 2018 - new look of the DietCoke and words get smaller with Coke and CokeZeroSugar.
• Jun 2018 - another new look of the DietCoke.
• Nov 2018 - new look of CokeZeroSugar and Coke.
• 2020 - Together Tastes Better
• Jul 2020 - Be Open Like Never Before

Australia/New Zealand

• 1961 - "Be refreshed"
• 1964 - "Things go better with Coke"
• 1972 - "It's the real thing"
• 1977 - "Coke adds life"
• 1980 - "Smile"
• 1982 - "Coke is it!"
• 1989 - "You Can't Beat the Feeling"
• 1993 - "Always Coca-Cola"
• 2000 - "Enjoy"
• 2001 - "Life tastes good"
• 2004 - "Real"
• 2005 - "As it should be"
• 2007 - "The Coke side of life"
• 2008 - "Real taste. Uplifting refreshment"
• 2010 - "Open Happiness"
• 2011 - "Share A Coke"
• 2013 - "Real Taste. Uplifting Refreshment"
• 2016 - "Taste The Feeling"
• 2020 - "Together Tastes Better"

Spain

• 1929 - La pausa que refresca (The Pause That Refreshes)
• 1959 - Coca-Cola refresca mejor (Coca-Cola Refreshes You Best)
• 1963 - Todo va mejor con Coca-Cola (Things Go Better With Coke)
• 1970 - La chispa de la vida (It's The Real Thing)
• 1976 - Coca-Cola da más vida (Coke Adds Life)
• 1982 - Coca-Cola es asi (Coke Is It)
• 1987 - Sensación de vivir (You Can't Beat the Feeling)
• 1993 - Siempre Coca-Cola (Always Coca-Cola)
• 2000 - Vívela (Live It)
• 2001 - La vida sabe bien (Life Tastes Good)
• 2003 - Coca-Cola, de verdad (Coca-Cola, Truly)
• 2006 - El lado Coca-Cola de la vida (The Coke Side of Life)
• 2008 - Desde 1886 repartiendo felicidad (Spreading Happiness since 1886)
• 2008 - El lado Coca-Cola de la vida (The Coca-Cola Side of Life)
• 2009 - Destapa la felicidad (Open Happiness)
• 2016 - Siente El Sabor (Taste The Feeling)

Hungary

• 1989 - "Csúcs ez az érzés" ("You Can't Beat the Feeling")
• 1993 - "Mindig Coca-Cola" ("Always Coca-Cola")
• 2000 - "Coca‑Cola. Érezd" ("Coca-Cola. Enjoy")
• 2001 - "Élni jó" ("Living is good")
• 2006 - "Az élet Coke oldalán" ("Life on the Coke side")
• 2009 - "Nyiss a Boldogságra" ("Open Happiness")
• 2016 - "Kóstold meg az érzést" ("Taste the Feeling")

India

• "Always the Real Thing!"
• "ठंडा मतलब Coca-Cola!" (Thanda matalaba Coca-Cola!) ("Cold means Coca-Cola!")
• "पीओ सर उठा के " (Pī'ō sar uṭhā kē) ("Drink with pride")
• "जो चाहो हो जाये, कोका-कोला enjoy!" (Jo Chaho ho jaye, Coca-Cola enjoy!) ("Whatever you wish will come true, enjoy Coca-Cola!")
• "Open Happines"
• Coke khule toh baat chale
• "Taste The Feeling"
• "Har Rishta Bola, Mere Naam Ki Coca-Cola"
• "Say it with Coke"

Indonesia / Malaysia

• 1970 - "Minumlah Coca-Cola" (Drink Coca-Cola)
• 1982 - "Coca-Cola Tentu!" (Coke is it!)
• 1993 - "Always Coca-Cola"
• 2000 - "Semangat Coca-Cola" (Coca-Cola Enjoy)
• 2002 - "Segarkan Harimu" (Refresh Your Day)
• 2003 - "Segarnya Mantap" (Feel Refreshed)
• 2006 - "Hidup ala Coca-Cola" (Live on The Coke Side of Life)
• 2008 - "Brrr... Hidup ala Coca-Cola" (Brrr... Live on The Coke Side of Life)
• 2008 - "Coca-Cola Zero no sugar" (Great Taste, Zero Sugar)
• 2009 - "Buka Coca-Cola, Buka Semangat Baru" (Open Coca-Cola, Open Happiness)
• 2009 - "Buka Semangat Baru" (Open Happiness)
• 2010 - "Segarkan Semangatmu" (Refresh Your Spirit)
• 2013 - 2017 "Buka Semangat" (Open Happiness)
• 2015 - "Nikmati Coca-Cola Bersama" (Share A Coke)
• 2015 - "Nikmati Segarnya Coca-Cola Bersama" (Share A Coke)
• 2016 - "Rasakan Momennya" (Feel The Moment)
• 2017 - "Coca-Cola Brrr... Rasakan Momennya" (Coca-Cola Brrr... Feel The Moment)
• 2017 - Buka Momennya ("Taste The Feeling" or "Open The Moment")
• 2017 - Rasai Semangatnya
• 2020 - "Hidupkan Semangatmu" (Live on Your Spirit)

Israel

• 2007 - לאהוב את החיים / Le'ehov et ha-chayim (Love the Life)
• 2016 - טעם החיים / Ta'am ha-chayim (The Taste of Life)

Italy

• 1959 - Il miglior Ristoro (Coca-Cola refreshes you best)
• 1963 - Tutto è meglio con Coca Cola (Everything is better with Coke)
• 1963 - Tutto va meglio con Coca Cola (Things go better with Coke)
• 1969 - Coca Cola da più vita (The Real Thing)
• 1982 - Coca-Cola di più (Coke is it)
• 1987 - Sensazione unica (You can't beat the feeling)
• 1993 - Sempre Coca-Cola (Always Coca-Cola)
• 1999 - Enjoy
• 2001 - Life tastes good
• 2006 - Taste the coke side of life
• 2007 - Make every drop count
• 2008 - Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)
• 2009 - Stappa la felicità (Open Happiness)
• 2009 - Vivi la musica e accendi l'estate (Experience music and light up the summer)
• 2010 - Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)
• 2011 - Open Happiness
• 2013 - Stappa la felicità (Open Happiness)
• 2016 - Taste The Feeling

Japan

• 1962 - スカッとさわやかコカ・コーラ (Roma-ji:Sukattosawayaka koka kōra) (Sparkling and refreshing Coca-Cola)
• 1976 - Come on in. (Drink) Coke.
• 1980 - Yes Coke Yes
• 1985 - Coke is it.
• 1987 - I feel Coke.
• 1991 - さわやかになるひととき。(Roma-ji:Sawayaka ni naru hitotoki) (A moment that refreshes)
• 1993 - Always Coca-Cola
• 2000 - Enjoy
• 2001 - No Reason
• 2004 - Special Magic
• 2007 - The Coke Side of Life
• 2010 - Open Happiness
• 2012 - Refreshing & Uplifting
• 2016 - Taste The Feeling

Pakistan

• "Coca Cola Hi to hay jo sab ko khooshiyan dai" ("Only Coca Cola makes everyone happy")
• "Khulein Khushian" ("Open Happiness")
• "Kha Le Pee Le Jee Le" ("eat drink live")
• "Aao mil kar khayen" ("Eat together")
• "Piyo Zara Jhoom K" ("Drink in Excitement")
• "Maza Har Lamhe Ka" ("Fun of every Moment")
• "Zaalima Coca-Cola Pila Dey" ("O Tyrant! Feed me Coca-Cola")
• 2017 - Tadını Çıkar (Taste The Feeling)

Philippines

• 1912 - Drink Coca Cola
• 1923 - Enjoy Life
• 1954 - Ice Cold Coca Cola
• 1971 - I'd Like To Buy The World A Coke
• 1977 - Coke Adds Life
• 1983 - Coke Is It!
• 1989 - Can't Beat The Feeling
• 1991 - Coca Cola Is It!
• 1993 - Always Coca-Cola
• 2000 - Enjoy Coca Cola
• 2004 - Coke Ko To!
• 2005 - Kasama Ka Coke!
• 2007 - Buhay Coke Buksan Mo!
• 2008 - Coca-Cola Zero no sugar - "Great Taste, Zero Sugar"
• 2009 - Mag Smile Sa Buhay, Mag Coke Araw Araw!
• 2010 - Open Happiness
• 2011 - Coke Mismo!
• 2012 - 100 Taon Na Saya Sa Coke!
• 2013 - Sino Napasaya Mo Today?
• December 2013 - Coke With Names! (Christmas)
• 2014 - Breaktime is Coca-Cola Time
• 2014 - Share A Coke Sa Saya
• 2015 - Mag Coke Timeout Na!
• 2015 - Ngayong Pasko, Anong Wish Mong Moment? (Christmas)
• 2016 - Taste The Feeling

Poland

• 1971 - "Coca-Cola orzeźwia". ("Coca-Cola refreshes")
• 1982 - "Coca-Cola to jest to!" - Agnieszka Osiecka (literary: "Coca-Cola - this is it!")
• 1993 - "Zawsze Coca-Cola" ("Always Coca-Cola")
• 2000 - "Coca-Cola: co za radość" ("Coca-Cola: such a joy") - created by professor Jerzy Bralczyk, authority in linguistics.
• 2007 - "Witaj po radosnej stronie życia" ("Welcome to the Coke side of life")
• 2011 - 2017 "Otwórz Szczęście" ("Open Happiness")
• 2017 - "Spróbuj" (Taste The Feeling)

Russia

• 1993 - "Всегда Coca-Cola" (Vsegda Coca Cola) ("Always Coca-Cola")
• 2010 - "Coca-Cola идет в дом!" (Coca Cola idet v dom!) ("Coca-Cola is going to the house!")
• 2011 - 2017 "Открой Счастье" (Otkroy Schast'ye)("Open Happiness")
• "Вливайся!" (Vlivaisya)
• 2017 - "Попробуй. Почувствуй!" (Taste The Feeling)

Czech Republic

• 198x - Coca-Cola.To je ono! ("This is it!")
• 1990 - Coca-Cola je to pravé! ("The Real Thing!")
• 1994 - Vždy Coca-Cola ("Always Coca-Cola")
• 1994 - Special - Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
• 1995 - Coca-Cola Light - Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!")
• 1996 - Special - Celosvětový Olympijský partner ("World partner of the Olympics")
• 1996 - Coca-Cola Cherry - Žij jinak! ("Live differently!")
• 1996 - Christmas - Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
• 1997 - Special - Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
• 1997 - Překvapení pod každým víčkem "(Surprise under every cap")
• 1997 - Christmas - To pravé Vánoční osvěžení! ("The real Christmas refreshment")
• 1998 - Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
• 1998 - Coca-Cola Light - Už pro ten pocit ("Just for the feeling")
• 1999 - Special - Osvěž se a vyhraj! ("Refresh yourself and win!")
• 200x - Coca-Cola Zero - Pravá chuť. Zero cukr. ("Real taste. Zero sugar")
• 2000 - 2002 - Vychutnejte si! ("Enjoy!")
• 2001 - Christmas - Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
• 2002 - Chuť, kterou miluje celý svět ("A taste the whole world loves")
• 2002 - 2003 - Special - Osvěž se na Ex! ("Refresh yourself in one shot")
• 2003 - Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
• 2003 - Christmas - To pravé Vánoční osvěžení ("The real Christmas refreshment")
• 2004 - Vždy osvěží ("Always Refreshes")
• 2006 - Ber život s radostí ("Enjoy life with happiness")
• 2006 - Coca-Cola Light - Neodolatelná chuť ("Irresistible taste")
• 2007 - Christmas - Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
• 2008 - Christmas - Vánoce s chutí ("Christmas with taste")
• 2009 - Radost otevřít ("Open joy")
• 2012 - Coca-Cola Zero - Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?")
• 2016 - Taste the Feeling