Learning from Las Vegas
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In 1972, with Denise Scott Brown and Steven Izenour, Robert Venturi wrote Learning from Las Vegas: the Forgotten Symbolism of Architectural Form. The book published studies of the Las Vegas Strip undertaken by a 1970 research and design studio Venturi taught with Scott Brown at Yale's School of Architecture and Planning. Learning from Las Vegas was a further rebuke to orthodox modernism and elite architectural tastes. The book coined the terms "Duck" and "Decorated Shed" as applied to opposing architectural building styles. The book was revised in 1977.
Book Description
- Learning from Las Vegas created a healthy controversy on its appearance in 1972, calling for architects to be more receptive to the tastes and values of "common" people and less immodest in their erections of "heroic," self-aggrandizing monuments.
- This revision includes the full texts of Part I of the original, on the Las Vegas strip, and Part II, "Ugly and Ordinary Architecture, or the Decorated Shed," a generalization from the findings of the first part on symbolism in architecture and the iconography of urban sprawl. (The final part of the first edition, on the architectural work of the firm Venturi and Rauch, is not included in the revision.) The new paperback edition has a smaller format, fewer pictures, and a considerably lower price than the original. There are an added preface by Scott Brown and a bibliography of writings by the members of Venturi and Rauch and about the firm's work. --from the publisher
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