Laver's Law  

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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
history of fashion

Laver's Law was an attempt by James Laver to compress the complex cycle of fashion change and the general attitude towards any certain style or period into a simple timeline. It first appeared in Taste and Fashion (1937):

Indecent 10 years before its time
Shameless 5 years before its time
Outré (Daring) 1 year before its time
Smart 'Current Fashion'
Dowdy 1 year after its time
Hideous 10 years after its time
Ridiculous 20 years after its time
Amusing 30 years after its time
Quaint 50 years after its time
Charming 70 years after its time
Romantic 100 years after its time
Beautiful 150 years after its time


Reference

  • Taste and Fashion; from the French Revolution until today (1937)




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