Laver's Law
From The Art and Popular Culture Encyclopedia
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Laver's Law was an attempt by James Laver to compress the complex cycle of fashion change and the general attitude towards any certain style or period into a simple timeline. It first appeared in Taste and Fashion (1937):
Indecent | 10 years before its time |
---|---|
Shameless | 5 years before its time |
Outré (Daring) | 1 year before its time |
Smart | 'Current Fashion' |
Dowdy | 1 year after its time |
Hideous | 10 years after its time |
Ridiculous | 20 years after its time |
Amusing | 30 years after its time |
Quaint | 50 years after its time |
Charming | 70 years after its time |
Romantic | 100 years after its time |
Beautiful | 150 years after its time |
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Reference
- Taste and Fashion; from the French Revolution until today (1937)
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