Late 1970s  

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The Birth of Venus (detail), a 1486 painting by Sandro Botticelli
The Birth of Venus (detail), a 1486 painting by Sandro Botticelli
1970s, - 1976 - 1977 - 1978 - 1979 - 1980
disco culture, punk culture


With the popularization of disco and the increasing availability and diversity of man-made fabrics, a drastic change occurred in mainstream fashion, the likes of which had not been seen since the 1920s. All styles of clothing were affected by the disco style, especially those of men. Men began to wear stylish three-piece suits (which became available in a bewildering variety of colours) which were characterized by wide lapels, wide legged or flared trousers, and high-rise waistcoats (US vests). Neckties became wider and bolder, and shirt collars became long and pointed in a style reminiscent of the "Barrymore" collar that had been popular in the 1920s. The zippered jumpsuit was popular with both men and women, and clothing inspired by modern dance (wrap-around skirts and dresses of rayon or jersey) also became common. Neck-scarves were also used. Skin-tight Spandex trousers, tube tops, and slit skirts were popular for a while at the very end of the decade. In 1978, there was a brief craze for transparent plastic trousers worn with leotards underneath. Silk blouses, spaghetti-strapped tank tops and shirt-waist dresses were also worn. Women's shoes began to echo the 1940s, with high-heeled lower-platform mules--"Candies" made of molded plastic with a single leather strap over the ball of the foot or "BareTraps" made of wood becoming very popular. With the demise of disco late in 1979, these styles (which were by then being criticized as flamboyant) quickly went out of fashion. Designer jeans with straight, cigarette-legs, and painters' pants then started to come into style.

The top fashion models of the 1970s were Lauren Hutton, Margaux Hemingway, Cheryl Tiegs, and Jerry Hall


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