La Grande Baisse
From The Art and Popular Culture Encyclopedia
In 1962, René Magritte was the object of a prank when Marcel Mariën and Leo Dohmen produced a tract, “La Grande Baisse”, to coincide with a major retrospective of Magritte’s work in Knokke. Presented as written by Magritte himself, it announced drastic discounts on the artist’s major paintings and offered the chance to order them in different sizes.
Even leading Surrealists, amongst them André Breton, failed to grasp the joke and praised Magritte for this undertaking. Magritte was furious when he found out and the 25-year friendship between Magritte and Mariën was over.