La Grande Baisse  

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A Scheme for abolishing all Words is one of the wittiest and smartest comments on semantics. (Illustration: extreme close-up from the movie "The Big Swallow" (1901), produced and directed by James Williamson (1855-1933)
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A Scheme for abolishing all Words is one of the wittiest and smartest comments on semantics. (Illustration: extreme close-up from the movie "The Big Swallow" (1901), produced and directed by James Williamson (1855-1933)
La grande baise

In 1962, René Magritte was the object of a prank when Marcel Mariën and Leo Dohmen produced a tract, “La Grande Baisse”, to coincide with a major retrospective of Magritte’s work in Knokke. Presented as written by Magritte himself, it announced drastic discounts on the artist’s major paintings and offered the chance to order them in different sizes.

Even leading Surrealists, amongst them André Breton, failed to grasp the joke and praised Magritte for this undertaking. Magritte was furious when he found out and the 25-year friendship between Magritte and Mariën was over.


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