Karoly Grosz (illustrator)
From The Art and Popular Culture Encyclopedia
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Karoly Grosz (1896–after 1938) was a Hungarian–American illustrator of Classical Hollywood–era film posters. As art director at Universal Pictures for the bulk of the 1930s, Grosz oversaw the company's advertising campaigns and contributed hundreds of his own illustrations. He is especially recognized for his dramatic, colorful posters for classic horror films. Grosz's best-known posters advertised early Universal Classic Monsters films such as Dracula (1931), Frankenstein (1931), The Mummy (1932), The Invisible Man (1933), and Bride of Frankenstein (1935). Beyond the horror genre, his other notable designs include posters for the epic war film All Quiet on the Western Front (1930) and the screwball comedy My Man Godfrey (1936).
Original lithograph copies of his poster art are scarce and highly valued by collectors. Two posters illustrated by Grosz—ads for Frankenstein and The Mummy, respectively—have set the auction record for the world's most expensive film poster. The latter held the record for nearly 20 years and, at the time of its sale in 1997, it may have been the most expensive art print of any kind, including other forms of commercial art as well as fine art. The reference website LearnAboutMoviePosters (LAMP) noted that, as of August 2016, Grosz appeared more than any other artist on its comprehensive list of vintage film posters sold for at least $20,000.
Despite the growth in his artwork's valuation and prominence, very little biographical information about Grosz is known. He was born in Hungary around 1896, immigrated to the United States in 1901, became a naturalized American citizen, lived in New York, and worked in film advertising between approximately 1920 and 1938. Only a small portion of his artistic output has been attributed to him, reflecting the standard anonymity of early American film poster artists.
