Jingle
From The Art and Popular Culture Encyclopedia
|
"As far as lounge music goes, Bernard Parmegiani's 1971 jingle "Indicatif Roissy" for the Charles de Gaulle Airport lounge is at the same time true to its essence and a veritable bastardization of the term and the genre."--Sholem Stein |
|
Related e |
|
Featured: |
A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and meaning that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Jingles are a form of sound branding.
[edit]
See also
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Jingle" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
