Italy: the new domestic landscape  

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A Scheme for abolishing all Words is one of the wittiest and smartest comments on semantics. (Illustration: extreme close-up from the movie "The Big Swallow" (1901), produced and directed by James Williamson (1855-1933)
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A Scheme for abolishing all Words is one of the wittiest and smartest comments on semantics. (Illustration: extreme close-up from the movie "The Big Swallow" (1901), produced and directed by James Williamson (1855-1933)

Italy: the new domestic landscape was a 1972 exposition of Italian design at the New York MOMA. It ran from May 26 to September 11.

The Museum commissioned twelve environments especially for the exhibition, covering two modes of contemporary living; permanent home and the mobile home, using 180 objects produced in Italy during the decade by more than 100 designers, including examples of product design, furniture, lighting, appliances, flatware and china.

The expo was accompanied by Italy: the new domestic landscape;: Achievements and problems of Italian design (1972), a catalogue that explored sociocultural implications of Italian product design "environments." Contributions by Argan, Tafuri, Portoghesi, Gregotti, among others.


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