It it is easier to imagine the end of the world than it is to imagine the end of capitalism  

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"It it is easier to imagine the end of the world than it is to imagine the end of capitalism"-- “Future City” (2003) by Fredric Jameson

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"It it is easier to imagine the end of the world than it is to imagine the end of capitalism" (1994/2003) is a dictum attributed to Fredric Jameson.

The dictum was first expressed in the essay "What Are We to Make of J.G. Ballard's Apocalypse?" (1979) by H. Bruce Franklin as a comment on J. G. Ballard' short story "The Subliminal Man".

We the find it in The Seeds of Time (1994) by Jameson where it reads “It seems to be easier for us today to imagine the thoroughgoing deterioration of the earth and of nature than the breakdown of late capitalism; perhaps that is due to some weakness in our imaginations.”

Its most cited form comes from “Future City” (2003) by Fredric Jameson:

"Someone once said that it is easier to imagine the end of the world than to imagine the end of capitalism. We can now revise that and witness the attempt to imagine capitalism by way of imagining the end of the world."

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