Incentive
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In economics and sociology, an incentive is any factor (financial or non-financial) that enables or motivates a particular course of action, or counts as a reason for preferring one choice to the alternatives. It is an expectation that encourages people to behave in a certain way.
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See also
- Event planning and production
- Incentive program
- Travel incentive
- Loyalty program
- Loyalty marketing
- Performance-related pay
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