Imprint
From The Art and Popular Culture Encyclopedia
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In the publishing industry, an imprint is a brand name under which a work is published. One single publishing company may have multiple imprints; the different imprints are used by the publisher to market the work to different demographic consumer segments. It can also refer to a finer distinction than "edition"—used to distinguish, for example different printings, or printing runs of the same edition, or to distinguish the same edition produced by a different publisher or printer. With the creation of the "ISBN" identification system, which is assigned to a text prior to its printing, a different imprint has effectively come to mean a text with a different ISBN—if one had been assigned to it.
