Implicit-association test
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The implicit-association test (IAT) is a measure within social psychology designed to detect the strength of a person's automatic association between mental representations of objects (concepts) in memory. The IAT was introduced in the scientific literature in 1998 by Anthony Greenwald, Debbie McGhee, and Jordan Schwartz.
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See also
- Association of ideas
- First impression
- Implicit stereotypes
- Indirect tests of memory
- Microaffirmation
- Microinequity
- Stroop effect
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