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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.

i-D is a British magazine dedicated to fashion, music, art and youth culture. i-D was founded by designer and former Vogue art director Terry Jones in 1980.

The magazine is known for its innovative photography and typography. Photographers Nick Knight, Wolfgang Tillmans, Juergen Teller, Terry Richardson and Ellen von Unwerth have produced work for i-D.

The magazine pioneered the hybrid style of documentary/fashion photography called "the straight up". At first, these were of punks and New Wave youth found on English streets and who were simply asked to stand against any nearby blank wall. The resulting pictures - the subjects facing the camera and seen from "top to toe" - are a vivid historical documentary photography archive, and have established the posed "straight up" as a valid style of documentary picture-making.

Tipped on its side, the "i-D" typographic logo reveals a winking smiley. Every issue of i-D magazine has featured a winking cover model.

Mentions in Pop Culture

An advertisement for i-D magazine appears on the Sigue Sigue Sputnik Album "Flaunt It". The ad appears at the end of the song "21st Century Boy".

Art Bitch by Cansei De Ser Sexy, "Cuz everything I do was featured on the pages of i-D".


  • Terry Jones (2001). SMILE i-D. Fashion and Style. 20 years of i-D magazine. i-D, London 2000 / Taschen, Cologne. ISBN 3-8228-5778-5.
  • Terry Jones and Avril Mair (2003). Fashion Now. i-D selects the world's 150 most important designers. Taschen, Cologne. ISBN 3-8228-2187-X.
  • Terry Jones and Susie Rushton (2005). Fashion Now 2. i-D selects the world's 160 most important designers. Taschen, Cologne. ISBN 3-8228-4241-9.

Unless indicated otherwise, the text in this article is either based on Wikipedia article "I-D" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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