From The Art and Popular Culture Encyclopedia
Originally the magazine was titled Humoradio, for 'humor' and 'radio'.
Humoradio was first published in 1936 as a Dutch language counterpart to Le Moustique. During World War II between 1940 and 1944 it was not published. In 1958, when television started to reach a larger audience, the magazine was renamed to Humo.
HUMO organizes Humo's Rock Rally, an important Belgian contest for young rock bands.