Hugo Münsterberg
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Hugo Münsterberg (June 1 1863 - december 19 1916) was a German-American psychologist, best remembered for his 1916 study of film The Photoplay. He was one of the pioneers in applied psychology, extending his research and theories to Industrial / Organizational (I/O), legal, medical, clinical, educational and business settings. Munsterberg encountered immense turmoil with the outbreak of the First World War. Torn between his loyalty to America and his homeland, he often defended Germany's actions, attracting criticism.
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