Greenwashing
From The Art and Popular Culture Encyclopedia
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Greenwashing (a compound word modelled on "whitewash"), also called "green sheen", is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly. Evidence that an organization is greenwashing often comes from pointing out the spending differences: when significantly more money or time has been spent advertising being "green" (that is, operating with consideration for the environment), than is actually spent on environmentally sound practices.
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See also
- Astroturfing
- Conspicuous conservation
- Ecolabel
- Environmentally friendly
- False advertising
- Green brands
- Green company
- Green marketing
- List of environmental issues
- Pinkwashing
- Sunshine unit
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