George Lakoff  

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Wikipedia Wiktionary Wiki Commons Tumblr Wikisource YouTube Shop Featured: A Scheme for abolishing all Words is one of the wittiest and smartest comments on semantics. (Illustration: extreme close-up from the movie "The Big Swallow" (1901), produced and directed by James Williamson (1855-1933)

George P. Lakoff (born May 24, 1941) is a professor of cognitive linguistics at the University of California, Berkeley, where he has taught since 1972. Although some of his research involves questions traditionally pursued by linguists, such as the conditions under which a certain linguistic construction is grammatically viable, he is most famous for his ideas about the centrality of metaphor to human thinking, political behavior and society. He is particularly famous for his concept of the "embodied mind," which he has written about in relation to mathematics. In recent years he has applied his work to the realm of politics, exploring this in his books. He is the founder of the progressive think tank the Rockridge Institute.

Lakoff's original thesis on conceptual metaphor was expressed in his book with Mark Johnson entitled Metaphors We Live By in 1980.