Francesco Alberoni  

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Francesco Alberoni (December 31, 1929) is an Italian sociologist, journalist and author, best-known for his 1979 book Falling in Love.

Published works

Alberoni has carried out numerous studies on Sociology of Movements and Individuals, and especially on the nature of Love and relationships among individuals and groups.

The building block of Alberoni though is found in Movement and Institution, which is among the first books on the sociological analysis of movements, their start, development and end. This book has been considered a milestone in the analysis of social movements. The concept developed here is the so-called Statu Nascenti, the "nascent state", the moment in which leadership, ideas, and communication, come together and fuel the birth of movements.

This first work was followed by Consumption and Society, which contributed to fuel the growth of marketing schools in Italy.

In 1979 Alberoni published his world wide best-seller Falling in Love. In the book, which further develops and expands the ideas and theoretical models from Movements and Institutions, he maintains that the experience of falling in love is in essence the nascent state (or "ignition state") of a collective movement made up exclusively of two people. This time, however, Alberoni explores the subject in greater detail, using as much as possible the language of love stories rather than the abstract jargon of psychoanalysis or sociology. This book, which was rigorously scientific and at the same time innovative in its linguistic slant, turned into an international best-seller translated into twenty languages. After more than ten editions, it is still in print in Italy.

Alberoni's next works were L'amicizia ("Friendship") of 1984, and L'erotismo ("Eroticism") of 1986, in which he compares male and female eroticism. Then followed The Nuptial Flight (Garzanti, Milan, 1992), where he took a closer look at pre-adolescent and adolescent crushes on film stars, and then at the general feminine tendency to seek out superior love objects.

His sociology books includes Genesi (1989), which illustrates his theories about the fundamental experience of the nascent state, the difference between the nascent state and Nirvana, the concept of democracy, and what he terms "Cultural Civilizations".

Collections of brief essays on the subject of collective movements, a number of which were included in The Sources of Dreams (Rizzoli, Milan, 2000), were later published under the more appropriate title of My Theories and My Life. His essays from Corriere della Sera are usually in collected into book editions by Rizzoli.

Alberoni's books have had a great success both in Italy and abroad having been translated not only in countries like Japan, Spain, France, Denmark, Brazil, Sweden and many others such as Turkey and Israel.

The books composed of newspaper articles have been pointed out by some critics as lacking of scientific analysis, allegedly reducing to housely advice about today's life and love matters.

The most recent books are considered by critics innovative and notable both for originality of the content as well as writing style. Specifically "Mystery of falling in love" in the second part of the treaty offers an original critics to the most important theories of falling in love, especially with reference to the French social school. "Sex and Love" is the first systematic analysis in the field and is a break-through in the approach to the subject.

Bibliography

  • L'elite senza potere ("Elite without Power", 1963)
  • Statu Nascenti (1968)
  • Classi e generazioni ("Classes and Generations", 1970)
  • Italia in trasformazione ("Italy in Transformation", 1976)
  • Movimento e istituzione (Movement and Institution, 1977)
  • Innamoramento e amore (Falling in Love, 1979)
  • Le ragioni del bene e del male ("The Reasons for Good and Evil", 1981)
  • L'albero della vita ("The Tree of Life", 1982)
  • L'amicizia ("Friendship", 1984)
  • L'erotismo ("Eroticism", 1986)
  • I giovani verso il Duemila (with F. Ferrarotti and C. Calvaruso, 1986)
  • Pubblico & privato ("Public and the Private", 1987)
  • L'altruismo e la morale ("Altruism and Morality", with Salvatore Veca, 1989)
  • Genesi ("Genesis", 1989)
  • Gli invidiosi ("The Envious", 1991)
  • Il volo nuziale ("The Nuptial Flight", 1992)
  • Valori ("Values", 1993)
  • L'ottimismo ("Optimism", 1994)
  • Ti amo ("I Love You", 1996)
  • Il primo amore ("First Love", 1997)
  • Abbiate coraggio ("Find the Courage", 1998)
  • Le sorgenti dei sogni ("The Sources of Dreams", 2000)
  • La speranza ("Hope", 2001)
  • L'arte del comando ("The Art of Commanding", 2002)
  • Il mistero dell'innamoramento ("The Mystery of Falling in Love", 2003)
  • Sesso e amore (Sex and Love, 2005)




Unless indicated otherwise, the text in this article is either based on Wikipedia article "Francesco Alberoni" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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