Focus group
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A focus group is a small, but demographically diverse group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population.
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See also
- QRCA.org
- Coolhunting
- Comparison of usability evaluation methods
- Crowd manipulation
- Enterprise Feedback Management (EFM)
- Idea networking (How to collate ideas)
- Innovation game
- Customer advisory council
- Spin (public relations)
- Urtak
- Usability engineering
- Washington County Closed-Circuit Educational Television Project
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