15 minutes of fame  

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Kunstformen der Natur (1904) by Ernst Haeckel
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Kunstformen der Natur (1904) by Ernst Haeckel

15 minutes of fame is short-lived media publicity or celebrity of an individual or phenomenon. The expression is credited to Andy Warhol, who included the words "In the future, everyone will be world-famous for 15 minutes" in the program for a 1968 exhibition of his work at the Moderna Museet in Stockholm, Sweden. Photographer Nat Finkelstein claims credit for the expression, stating that he was photographing Warhol in 1966 for a proposed book. A crowd gathered trying to get into the pictures and Warhol supposedly remarked that everyone wants to be famous, to which Finkelstein replied, "Yeah, for about fifteen minutes, Andy."

The phenomenon is often used in reference to figures in the entertainment industry or other areas of popular culture, such as reality television and YouTube.

It is believed that the statement was an adaptation of a theory of Marshall McLuhan, explaining the differences of media, where TV differs much from other media using contestants. An older version of the same concept in English is the expression "nine days' wonder", which dates at least as far back as the Elizabethan era.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "15 minutes of fame" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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