Fast-moving consumer goods  

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Fast-moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, over-the-counter drugs and other consumables.

FMCG is the most common acronym for such products across most of Europe, Asia and Oceania, while CPG (consumer packaged goods) is used more frequently in the Americas.

Contents

Characteristics

The following are the main characteristics of FMCGs:

  • From the consumer perspective
    • Frequent purchases
    • Low engagement (little or no effort to choose the item)
    • Low prices
    • Short shelf life
    • Rapid consumption
    • Price comparison over online purchase by customer
  • From the marketer perspective

Rural consumers

Consumers in rural areas typically purchase goods from nearby towns and villages. Recently, there has been a shift in consumer purchase behavior toward purchasing locally that has prompted the need for better local promotional efforts to generate brand awareness in small towns. FMCGs play a large part in the economy, as they are inelastic products that touch every part of consumer life. Businesses that supply FMCGs to a rural community can help provide employment opportunities and drive down the cost of such products in those rural areas. For instance, FMCGs represent the fourth-largest sector in the Indian economy

ISIC definition

The retail market for FMCGs includes businesses in the following International Standard Industrial Classification (ISIC) (Revision 3) categories:

  • ISIC 5211 retail sales in non-specialized stores
  • ISIC 5219 other retail sales in non-specialized stores
  • ISIC 5220 retail sales of food, beverages and tobacco in specialized stores
  • ISIC 5231 retail sales of pharmaceutical and medical goods, cosmetic and toilet articles
  • ISIC 5251 retail sales via mail order houses
  • ISIC 5252 retail sales via stalls and markets
  • ISIC 5259 wholesale goods
  • ISIC 5269 wholesale medical prescriptions

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Supplier industries for FMCGs include:

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Fast-moving consumer electronics

Fast-moving consumer electronics are typically low-priced generic items with many comparable alternatives offering similar functionality. Examples of consumer electronics include mobile phones, MP3 players, game players, earphones, headphones, OTG cables and digital disposable cameras.

See also





Unless indicated otherwise, the text in this article is either based on Wikipedia article "Fast-moving consumer goods" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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