Family in advertising  

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Kunstformen der Natur (1904) by Ernst Haeckel
Kunstformen der Natur (1904) by Ernst Haeckel

Since the industrial revolution, the image of the family in advertising has become a prominent symbol in advertising and is utilized in marketing campaigns to increase profits. While some sociologists argue that these advertisements are ways in which behavior and attitudes towards society are influenced, others merely argue that the image of family in advertising mirrors reality and therefore holds only a representative or symbolic role. Regardless, different members of the family are portrayed in different ways within advertising and such portrayals often reflect the traditional roles of each member during the time in history in which the advertisement is presented.

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