Escalation of commitment
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Escalation of commitment is a human behavior pattern in which an individual or group facing increasingly negative outcomes from a decision, action, or investment nevertheless continues the behavior instead of altering course. The actor maintains behaviors that are irrational, but align with previous decisions and actions.
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See also
- Brinkmanship
- Conflict escalation
- Cost overrun
- Loss aversion
- Martingale (betting system)
- Mission creep
- True-believer syndrome
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