Entertainment Software Rating Board
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The Entertainment Software Rating Board (ESRB for short) is a self-regulatory organization that applies and enforces ratings, advertising guidelines, and online privacy principles for computer and video games and other entertainment software in North America
It was established in 1994 by the Interactive Digital Software Association (now the Entertainment Software Association). By early 2003, it had rated over 8,000 titles submitted by 350 publishers.
The decision to found the ESRB was influenced by violent content found in games such as Mortal Kombat and Night Trap and other controversial video games portraying violent or sexual situations at the time.
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