Elgin
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The Elgin was the name of a six hundred seat movie theater in New York run in the early 1970s by Ben Barenholtz. It had a screen wide enough for CinemaScope and was used in 1970 by Jonas Mekas for his periodic festivals of avant-garde films. The most widely attended screenings were those on the three nights devoted to the films of John Lennon and Yoko Ono. The Elgin management took advantage of the hippie crowds to announce an added feature, Alexandro Jodorowsky's El Topo to be shown at midnight because, as the first ad announced, it was "a film too heavy to be shown any other way." John Waters’ Pink Flamingos, and Perry Henzell’s The Harder They Come would follow. The midnight movie was born.
Similar contemporary movie theatres
