Dutch Design Week
From The Art and Popular Culture Encyclopedia
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The Dutch Design Week is an annual event about Dutch design, hosted in the city of Eindhoven (The Netherlands). It takes place around the second week of October and is a one-week exhibition with many venues. Due to its industrial character, hosting companies like Philips, Philips Design and DAF, Eindhoven sets itself the goal to become the national industry- and design capitol. Also, hosting the Design Academy and the Eindhoven University of Technology, the city produces a profound bases for innovation. In order to communicate these outcomes, the Dutch design week is organized. The joint efforts for this event are bundled in an organization called Design Platvorm Eindhoven, DPE in short. The initiative started six years ago as a non-commercial fair. where design, industry and business could talk to each other on 'neutral' ground. Since then, the event grew rapidly each year, up to 50.000 visitors last year. Whilst the DDW consists of many venues, the main venue during the event is the faculty of industrial design at the Technical University of Eindhoven, where successful and well-visited expositions were organized, like the do not disturb exhibition exhibition in 2004. Whereas the main goal remains to create a non-commercial event, many conflicts of interest and the rapid growth do contribute to a more commercial approach for 2007.
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