Discursive dominance
From The Art and Popular Culture Encyclopedia
"Maps of meaning [in society] are charged with a potentially explosive significance because they are traced and retraced along the lines laid down by the dominant discourses about reality, the dominant ideologies. Thus they tend to represent, in however obscure and contradictory a fashion, the interests of the dominant groups in society." --Subculture: The Meaning of Style (1979) by Dick Hebdige, p. 15 |
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Discursive dominance or discursive power is the ultimate emergence of one discourse as dominant among competing ones in their struggle for dominance. Ultimately, one of the discourse emerges as dominant. The word ‘discursive’ is related to the word discourse, which refers to "communication of ideas".
In a society there are competing discourses (or narratives) regarding anything and everything such as feminism, racism, casteism, communalism, regionalism, economic development, democracy, governance, etc. According to Chanchal Kumar Sharma (2011, 169) 'A dominant discourse is a winning discursive formation. A complete consensus is not necessary, though. It is the one that survives the widest range of criticisms in various forums and media.'