Dating coach  

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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.

Dating coaches are coaches whose job is to direct and train people to improve their success in dating and relationships.

Dating involves a complex set of social rules and conventions. A dating coach directs and trains their clients on various aspects of meeting and attracting long-term partners and meeting more compatible prospects. The focus of most programs is on confident and congruent communication.

Dating coaches may focus on topics important to the art of dating: interpersonal skills, flirting, psychology, sociology, compatibility, fashion, and recreational activities

Dating coaches typically charge rates similar to that of other professional counselors (e.g. $75-125/hour). Seminars involving multiple audience members typically charge less than one-on-one meetings, however.

There has been a stigma attached to those who seek help from dating coaches. Some counterarguments to this stigma are that most people have dating coaches in the form of older siblings, charismatic friends, or honest lovers; and that it is socially acceptable to seek coaches in other, potentially less important aspects of life such as guitar playing. A response to this is that dating is easier than activities like guitar playing, and coaches should be unnecessary. A counterargument to that response is that there are many people who have been out of the dating world for so long that the techniques that used to work for them (such as going out to bars) no longer work; and some people have barriers that they need to deal with before they can be successful. Another argument against using a dating coach is that it is taking the easy way out, rather than trying and failing on one's own, which can bring its own benefits, such as teaching self-reliance.

Some factors contributing to the rise of dating coaching is that people are become busier; women have begun acting more masculine and men more submissive, which ruins the attraction; fast-changing rules of the dating game that leave the less socially-skilled behind; and the release of books like The Game and movies like Hitch which have made dating coaching seem more normal.


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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Dating coach" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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