Consumer generated media
From The Art and Popular Culture Encyclopedia
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Consumer generated media (CGM) originated as a reference to posts made by consumers within online venues such as internet forums, blogs, wikis, discussion lists etc., on products that they have purchased, questions they have or problems they are trying to solve. Shoppers who are researching products often use other consumers' opinions when making buying decisions, people with health care challenges will find online forums to learn about their conditions and meet others and consumers passionate about their car or sport will use online forums to connect and discuss.
The term has evolved to include video, audio and multimedia posts created by consumers in support (or negative parody/in-protest) of products, brands and corporate institutions.
Pete Blackshaw, CMO for Nielsen Buzzmetrics, coined the term "consumer generated media" (CGM) to describe the evolving consumer-created space on the internet. The idea has evolved from its early roots of consumer feedback via online letters and email to encompass new media such as video, pictures and social networking sites, as well as consumer-fortified media to describe the use of programs such as Digg.
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