Consumer behaviour
From The Art and Popular Culture Encyclopedia
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Consumer behaviour is the study of how people buy, what they buy, when they buy and why they buy. It blends elements from psychology, sociology, sociopsychology, anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics, psychographics, and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.
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See also
- Food and Brand Lab
- Consumer socialization
- Art & Copy
- Window shopping
- Consumer confusion
- www.google.com
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Consumer behaviour" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
