From The Art and Popular Culture Encyclopedia
Cognitive shifting is a method used in awareness management describing the mental process of re-directing one's focus of attention away from one fixation and toward a different focus of attention. This shifting process can be initiated either by habit and unconsciously, or as an act of conscious volition.
In the general framework of cognitive therapy and awareness management, cognitive shifting refers to the conscious choice to take charge of one's mental habits—and redirect one's focus of attention in helpful, more successful directions. In the term's specific usage in corporate awareness methodology, cognitive shifting is a performance-oriented technique for refocusing attention in more alert, innovative, charismatic and empathic directions.