From The Art and Popular Culture Encyclopedia
Cocacolonization (alternatively coca-colonization) is a term that refers to globalization or cultural colonization. It is a portmanteau of the name of the multinational soft drink maker Coca-Cola and the word colonization.
The term is used to imply either:
- the importation of Western (particularly American) goods or
- an invasion by Western and especially American cultural values that threatens the local culture.