Co-optation  

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A Scheme for abolishing all Words is one of the wittiest and smartest comments on semantics. (Illustration: extreme close-up from the movie "The Big Swallow" (1901), produced and directed by James Williamson (1855-1933)
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A Scheme for abolishing all Words is one of the wittiest and smartest comments on semantics. (Illustration: extreme close-up from the movie "The Big Swallow" (1901), produced and directed by James Williamson (1855-1933)

Cooptation refers to the tactic of neutralizing or winning over a minority by assimilating them into the established group or culture. (see Philip Selznick, "TVA and the Grassroots" (1948?)) In sociology, co-option refers to a trend or idea being incorporated into mainstream culture.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Co-optation" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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