Choice-supportive bias  

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In cognitive science, choice-supportive bias is the tendency to retroactively ascribe positive attributes to an option one has selected. It is a cognitive bias. For example, if a person buys a computer from Apple instead of a computer (PC) running Windows, he is likely to ignore or downplay the faults of Apple computers while amplifying those of Windows computers. Conversely, he is also likely to notice and amplify advantages of Apple computers and not notice or de-emphasize those of Windows computers.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Choice-supportive bias" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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