Champs-Élysées
From The Art and Popular Culture Encyclopedia
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The Champs-Élysées is known as La plus belle avenue du monde ("The most beautiful avenue in the world"). The arrival of global chain stores in recent years has slightly changed the character of the avenue, and in a first effort to stem these changes, the Paris City government (which has called this "banalization") decided in 2007 to ban the Swedish clothing chain H&M from opening a store on the avenue This street is also very popular with many of the rich and famous.
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