Bromide (language)  

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A bromide is a phrase or platitude that, having been employed excessively, suggests insincerity or a lack of originality in the speaker employing it.

The term "bromide" derives from the antiquated use of certain bromide salts in medicine as mild tranquilizers and sedatives. Administration of a "bromide" (such as the original Bromo-Seltzer prior to 1975 in the U.S.) would relieve anxiety and make the patient drowsy. Describing a phrase as a "bromide" is meant to humorously imply that it is a verbal seditive; a boring statement with similar soporific properties.

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Unless indicated otherwise, the text in this article is either based on Wikipedia article "Bromide (language)" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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