Broadcast programming
From The Art and Popular Culture Encyclopedia
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"Clive James was a television critic from 1972 until 1982. Selections from the column were published in three books — Visions Before Midnight, The Crystal Bucket and Glued to the Box – and finally in a compendium, On Television." |
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Broadcast programming is the practice of organizing and/or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with other broadcasters' shows. Most broadcast television shows are presented weekly in prime time or daily in other dayparts, though exceptions are not rare.
At a micro level, scheduling is the minute planning of the transmission; what to broadcast and when, ensuring an adequate or maximum utilization of airtime. Television scheduling strategies are employed to give shows the best possible chance of attracting and retaining an audience. They are used to deliver shows to audiences when they are most likely to want to watch them and deliver audiences to advertisers in the composition that makes their advertising most likely to be effective.
See also
- Effects of time on North American broadcasting
- Electronic Media
- Fall schedule
- Interstitial program
- Radio Computing Services - automated scheduling for radio stations
- Timeshift channel
- TV Guide
- TV listings (UK)
