From The Art and Popular Culture Encyclopedia
William Louis Veeck, Jr. (Template:PronEng, rhymes with "wreck"; February 9,1914–January 2, 1986), also known as "Sport Shirt Bill", was a native of Chicago, Illinois, and franchise owner and promoter in Major League Baseball. He was best known for his flamboyant publicity stunts, and the innovations he brought to the league during his ownership of the Cleveland Indians, St. Louis Browns and Chicago White Sox. Veeck was the last owner to purchase a baseball franchise without an independent fortune, and is responsible for many significant innovations and contributions to baseball.
In response to his critics, Veeck once said, "All I ever said is that you can draw more people with a losing team, plus bread and circuses, than with a losing team and a long, still silence."