Benetton Group  

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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.
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Train wreck at Montparnasse (October 22, 1895) by Studio Lévy and Sons.

Benetton is a global upmarket clothing brand, based in Treviso, Italy. Benetton also produces the magazine Colors.

Benetton created a succès de scandale in the late 20th century producing a long-running series of controversial, sometimes offensive, "United Colors of Benetton" advertisements that have caused a number of media critics to accuse the company of deliberately creating controversy in order to sell its products.

This publicity campaign originated when photographer Oliviero Toscani was given carte blanche by the Benetton managment. The ads entitled have included images that are apparently unrelated to the clothes sold by the company, including scenes of David Kirby dying of AIDS, panicking crowds jumping off of a sinking ship, a bloody, unwashed newborn baby, and a death row inmate. The only caption included in these pictures is the Benetton logo.



Unless indicated otherwise, the text in this article is either based on Wikipedia article "Benetton Group" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on original research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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