Behavior modification
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Behavior modification is the use of empirically demonstrated behavior change techniques to improve behavior, such as altering an individual's behaviors and reactions to stimuli through positive and negative reinforcement of adaptive behavior and/or the reduction of maladaptive behavior through its extinction, punishment and/or therapy.
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See also
- Behavior management
- Cognitive behavioral therapy
- John B. Watson
- Ivan Pavlov
- Sociology
- Covert conditioning
- Classical conditioning
- Life coaching
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