Attribute substitution
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Attribute substitution is a psychological process thought to underlie a number of cognitive biases and perceptual illusions. It occurs when an individual has to make a judgment (of a target attribute) that is computationally complex, and instead substitutes a more easily calculated heuristic attribute.
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See also
- Inattentional blindness
- Labeling theory
- List of cognitive biases
- Neglect of probability
- Self-deception
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